Livermore pride

Client: Livermore Pride is a local non-profit that supports individuals of the LGBTQIA+ community as well as educates the community about queer issues through workshops and events. It was founded in 2020 and has since held 2 events with turnouts of 2k+ people. They work closely with our local small businesses and the community of Livermore to promote and raise awareness.

Current Logo

Brief: Livermore Pride’s current logo, while effective, read as cluttered and confusing. The inconcistent line weights and overall unbalance made it difficult on the eye. Overall, the goal was to create a bold, professional, and modern logo. However, it also needed to symbolize the city of Livermore.

Moodboard

Persona

Sketches (Pencil + Digital)

Digital Refinement Process