Peggy’s Pretzels

Client: Established in 2020, Peggy’s Pretzels has been my passion project. Like so many, I got laid off during the first few weeks of Covid and struggled to find work. I decided that I wanted to make the most of my time in shut down and took the leap to invest my savings into building my own business. Although I am not a baker, I knew my concept would allow me to get real, hands-on design experience in design.

Project: From our truck, packaging, and merchandise to advertisements, event displays, and uniforms - I designed it all. I focused from the beginning on consistency and creating a brand that read as warm, inviting, and able to work for casual backyard parties, professional corporate events, and formal weddings.

User Persona

A few of the companies we have had the opportunity to work with…

skills learned: Packaging design, marketing, social media management, leadership, merchandise design, quarterly budgeting, forecasting trends, hiring, branding, communication, permitting, customer support, team building, product design, photography, event planning…

“The only place success comes before work is in the dictionary.”

-Vidal Sassoon